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Longmarch tire brand upgrade, accelerate the global development strategy

The international tire market is changing and the transformation and upgrading of the tire industry is accelerating, Longmarch tire adheres to the development strategy of "being specialized, being refined, being strong, and being long-lasting all-steel tires seller", and taking an international perspective to to build up the core competitiveness of the brand.


In order to match the global brand strategy of Longmarch Tire, the three brands under Longmarch Tire are newly upgraded to convey the brand spirit with a new image.


Longmarch tire brand upgrade, accelerate the global development strategy


LONGMARCH brand is the key brand of all-steel tires created by Longmarch company,which can meet the individual needs of different customers in different regions of the world. the main color of LONGMARCH brand is Chinese red, symbolizing the spirit of Long March".


Longmarch tire brand upgrade, accelerate the global development strategy

ROADLUX is another brand that Longmarch company has focused on creating. It is laid out in the fields of medium and long distance, short and medium distance, mixed road conditions and mining areas, creating higher value for users with professional products. The new logo has been optimized from font design to make it more recognizable. ROADLUX Tire focuses on providing safe and efficient road solutions to serve customers worldwide with high quality products.


Longmarch tire brand upgrade, accelerate the global development strategy


The main color of SUPERCARGO brand is environmental protection green, interpreting SUPERCARGO's brand concept of safety, environmental protection and prosperity. The graphic inside the letter O in the logo is like an extended road, implying that SUPERCARGO Tire will lead the industry to explore and move forward.


New image, unchanged originality

In the future, Longmarch Tire will continue to bring more excellent tire products and services to the global market.

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